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Get Rewarded |
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Rotella Promotions |
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HDI National Promotion: Best Seat in The House - Ends June 30! |
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From February 1 - June 30, 2025, you’ve got a shot at experiencing the ultimate race-day thrill! Swing by any HDI location and trade up to premium performance with a Rotella oil change to enter for a chance to win The Best Seat in The House at the big game. |
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Hear from Rotella Users |
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#RunsOnRotella |
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Trucking with Tay has shared an exciting announcement about the 43rd Annual Shell Rotella SuperRigs event, happening May 29-31, 2025, at Atlanta Motor Speedway! This iconic event celebrates hard-working truckers and their impressive rigs as they compete for prizes in 12 categories and a chance to be featured in the coveted Shell Rotella SuperRigs calendar. |
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Trucker Salute: |
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SuperRigs Calendar Feature |
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January |
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Dill McKinney, 2024 Peterbilt 389X
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“I think it’s truly an honor to be a part of the Shell Rotella® SuperRigs® Calendar; it’s like winning the Super Bowl of the transportation industry.” | | |
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February |
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Dave Laarman, 2013 Peterbilt 389 |
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“I have followed the Shell Rotella® show for years, and it has always been my dream to have a picture at the stockyards. When I heard the show was being held in Texas, I knew I had to make time to go.” | | |
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March |
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Barry Kasdorf, 1979 Peterbilt 352 |
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“I’ve been at Jade Transport for 22 years, so it’s kind of like a family. I’m really excited and privileged to experience this opportunity as the face of the team for the second time.” |
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On the Road Advice: |
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Insights from Shell Rotella Specialists |
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New Shell Rotella® Fuel Card: Savings and Benefits for Drivers and Fleets |
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Shell Rotella is excited to introduce the new Shell Rotella® Fuel Card, launched in partnership with the Multi Service Fuel Card. Designed for fleets and owner-operators across the U.S. and Canada, the card offers significant fuel savings, comprehensive management tools, and rewards through the MyMilesMatter program. |
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Pictures from The Road |
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Tri State Cedar and Hardwood LLC |
| • Meet the 2014 Kenworth W900, a cornerstone of Tri State Cedar and Hardwood LLC’s operations. This iconic red rig combines timeless design with unmatched hauling capability, making it the perfect partner for transporting heavy loads. With its proven reliability, this W900 reflects the dedication and craftsmanship of the logging industry. Tri State Cedar and Hardwood LLC relies on this truck to deliver excellence on every haul, mile after mile!
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Rob Phalin |
| • This 2003 Peterbilt 379 truck that’s as much a statement of craftsmanship as it is a workhorse. Boasting a 320-inch wheelbase, this rig exudes a sleek and commanding presence. The custom black and chrome finish, paired with glowing underbody lights, turns heads day and night. Every detail, from the polished exhaust stacks to the streamlined design, showcases Rob's dedication to excellence. A true testament to pride in the trucking community, this truck is a showstopper on any road or lot.
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| Want to see your truck in the spotlight? | | Message us on Facebook or Instagram with a photo of your rig and a brief description or fun story, and you could be featured in the next Shell Rotella newsletter! | | | |
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Diesel Dispatch |
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Industry News |
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Power Up Your Engine: Shell Rotella® T6 10W-30
Shell Rotella® T6 10W-30 is a full synthetic heavy-duty diesel engine oil designed to deliver exceptional performance with Triple Protection Plus® technology. This advanced formulation includes synthetic base oils and innovative additive technology, offering reliable protection for both new and older diesel-powered vehicles, including Class 8 tractor-trailers, heavy-duty pickups, delivery trucks, and utility fleets. |
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Spotlight: |
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Hard Working Synthetics |
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Introducing “Hard Working Synthetics”- Spotlight on Kevin Benson
Shell Rotella is thrilled to launch Hard Working Synthetics, a new series spotlighting the exceptional individuals who power the trucking industry. In this edition, we spotlight Kevin Benson, 3rd Place winner in the Tractor/Trailer Division, at the 2024 Shell Rotella SuperRigs competition. His beautiful truck is also featured in the 2025 Shell Rotella SuperRigs calendar. |
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Spotlight: |
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MATS |
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Shell Rotella at MATS: Share Your Hard-Working Stories with Us! |
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Shell Rotella is excited to announce that we’ll be at the Mid-America Trucking Show (MATS) from March 27-29 in Louisville, Kentucky. We’re bringing something new and inspiring—a Shell Rotella Recording Studio where we’ll celebrate the hard work and dedication of truckers! |
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Spotlight: |
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What is PC-12? |
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Revolutionizing Diesel Performance: The Future of PC‑12 Engine Oils
The next evolution in diesel engine oils is coming in 2027. Shell Rotella is working with oil marketers, engine manufacturers, additive companies and other industry stakeholders on the development of Proposed Category 12 (PC-12) specification to meet the needs of future engines. In our latest video series, Shell experts dive into how these oils are being engineered to power a cleaner, more efficient future for diesel engines.
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